How to reduce the uninstall rate is a question that most developers are actively seeking the answer to. There are also several tools out there (both free and paid) that monitor what users are searching for as far when looking for apps at various app stores and via the Web. Developers who keep an ear to the ground as far as what their customers are really looking for are going to reap the benefits. Developers can take advantage of client-side interaction analytics to figure out what is driving their customer base behavior, and improve their apps in specific ways that speak directly to what their users are looking for. One of the easiest ways to increase app loyalty is to look at the data. Engagement and retention are two very different things, as we can see from this measurement from Flurry Analytics, who used a sample of apps used more than 1.7 billion times each week: People cycle through apps incredibly quickly to find the one that best fits their needs. There’s a catch-22 situation here is it better to have an app that is completely ignored by the majority of users, or is it better to have an app that is apparently so non-user-friendly that it’s uninstalled immediately?Īpps that don’t offer anything helpful or unique tend to be the ones that are uninstalled the most frequently. Different types of uninstallsĪ simple uninstall is not necessarily a bad thing, neither does it necessarily indicate that there’s a problem. It’s difficult to keep users satisfied beyond that initial app install, and it can be even more difficult to get meaningful exposure in the first place against larger companies that offer a lot of apps that tend to get space on those Top Ten lists. One of the more daunting problems facing developers is user engagement basically, how to get users to install apps and keep them installed. Getting an app developed is just the first step in a long journey.
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